E-book MONEY MAKING NICHE TOPICS
Quaisar AlamNiche marketing is simply narrowing your focus to a small segment of a market. It has
been employed by marketers for many years. Some examples would be health food
grocery stores and plus-sized women’s clothing catalogs. But the Internet has taken
niche marketing to a whole new level, as it makes it more feasible for marketers to reach
prospects who are geographically distant.
The Internet also makes it easier for savvy consumers to shop around. At first glance,
this might seem like bad news for small business owners. The mass merchandisers can
obtain products at lower prices than the little guy can, so they usually have the best
deals. But by focusing on a niche, you can offer greater expertise in the area you
specialize in. You can also offer more personalized service. And for some niches, mass
merchandisers are not even competitors. They simply do not find it worthwhile to cater
to very small markets.
With the right niche, there is plenty of money to be made online. This report will show
you how to find the most profitable and sought-after niches, and how to market to those
niches most effectively
At first glance, niche marketing might not seem very smart. After all, don’t we want the largest possible target market for our products and services? Wouldn’t we have a better chance of making sales if we had a broad demographic? The answer to both of these questions, especially if your business is a small one, is “Probably not.” There are plenty of big companies that do very well by catering to a large target market. They offer a little bit of everything, and they promote it to people from all walks of life. But these huge corporations have probably been in the game for a long time, and they have seemingly boundless marketing budgets. For those who are just getting into the game, it is usually better to find a good niche. It’s a lot easier to make an impact in a small niche than in a broadly defined market. Narrowing your focus instantly makes you look more knowledgeable in your field, and it affords you the opportunity to actually be more knowledgeable. Instead of trying to be all things to all people, you can really learn a lot about your specific market. You won’t win over those who are not looking for exactly what you have to offer, but you will become a very attractive option for those who are. When you’re doing your marketing online, having a niche is especially important. When people look for information online, they usually use specific search terms instead of vague ones. If you have a website that is about precisely what they’re looking for, you stand a good chance of getting their traffic. And if your website does its job, that traffic will translate into sales